If you use an online enquiry ‘webform’, however it will inhibit conversion so you should give consumers the opportunity to book immediately. They will typically choose the instant option rather than an enquiry.

Enquiry forms often involve a 24-48 hour delay for response, resulting in customers pursuing other instant book/pay options.

Unsurprisingly, there is very low booking conversion from enquiry or ‘on request’ forms. If a potential customer is on your site, you want to do everything possible to capture their business and allow them to secure their reservation as quickly and easily as possible.

Online consumers want the option to book instantly. If you don’t offer this convenience, you will lose business.