Online Travel Agents (OTAs)are the big travel websites like Expedia, Booking.com, Wotif and Agoda. They traditionally focused on selling big 4, and 5 star rated hotels and resorts. However, they are all now placing increasing emphasis on small boutique accommodation options outside the CBD and particularly holiday homes. Over the last 5years, they are [...]
The modern holidaymaker in Australia has been empowered by digital disruption; more people are looking at review sites, and their decisions are influenced by the online feedback from other travellers. In fact, when researching an upcoming holiday, they weigh more heavily on booking decisions than the promotions of the rentals themselves. Major Online Travel [...]
Your website has a huge impact on the viability of your holiday home or tourism business. Put simply, your website can make it or break it. A good website will engage consumers, educate travellers, and convert bookings. A bad website, however, has the potential to erode your credibility and destroy your online reputation, costing [...]
If you own a holiday home, you likely have a website for your business. Having a website is an essential first step to having a solid online presence; it will lead to getting more bookings for your holiday home. However, simply having a website isn’t enough to ensure your holiday home’s success. In order to [...]
If you are a modern accommodation provider, you have most likely heard of the following software tools: channel managers, online booking systems, and property management software. These terms may be confusing and a bit overwhelming to those unfamiliar with the various tools and their applications, but they are a crucial part of an effective [...]
